Premise

I work with a small number of educational, cultural, and mission-driven organizations each year — on positioning, identity, digital infrastructure, or the full system that connects them.

Most of the work begins with one question:

What does this institution need in order to become coherent?

The answer usually lives across three layers: how it thinks, how it appears, and how it works.

Who this is for

This work is for museums, schools, science centres, educational NGOs, foundations, and founders of mission-driven learning projects.

Usually, the institution already exists. The work is real. The ambition is clear. But the form it presents to the world has not yet caught up with what it is becoming.

If you recognize that point, the conversation is usually worth having.

How the work begins

A short email is enough.

Tell me who you are, what you are building, and what feels unfinished, misaligned, or ready for its next form.

I read every message myself, and reply to the ones I can take on or meaningfully respond to.

A note on capacity

Each collaboration involves real institutional thinking, not templated delivery.

For that reason, I take on only a few engagements at a time.

If we cannot work together now, I will say so directly — and where possible, point you toward someone who may be a better fit.

I build systems that protect what must remain human inside education.

SB · Tbilisi · 2026