Experimentorium
Georgia's only science museum, rebuilt as a modern educational institution.
Experimentorium was already Georgia's only science museum when I became its CEO. It had exhibits, visitors, and a team. What it did not have was coherence — between what it was, what it looked like, and how it operated.
Like many cultural institutions outside major cultural and funding centers, it had been built piece by piece, by hand. Over time, the pieces had stopped fitting together.
I also saw something larger: small institutions rarely get rebuilt by international consultants or design studios. If an institution is going to become modern, someone inside has to learn how to give it form.
Over nearly a decade, I rebuilt Experimentorium from the inside — as a public identity, an educational space, and an operating system.
I developed a new bilingual identity in Georgian and English, designed to meet the visual and communicative standards of contemporary science centres. I built the museum's website from scratch, reshaped its public language, and created a clearer visual system for social, print, and onsite communication.
I also worked on the deeper structure: educational programs based on inquiry rather than passive display, internal workflows for a small team, and AI-supported systems for content, scheduling, visitor communication, and message funnels.
The goal was never only to make the museum look better. It was to help it think, speak, and operate as one coherent institution.
Experimentorium began to read not as a local project, but as a modern educational institution — to visitors, partners, and its own team.
It became the first proof of my method: that small cultural and educational institutions can be rebuilt from within when vision, structure, and execution are held together.
Everything I now bring to other institutions, I learned by building this one first.